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BILLBOARD EXCLUSIVE FOR PORSCHE OWNERS

BILLBOARD EXCLUSIVE FOR PORSCHE OWNERS

Everybody one day wants to own a Porsche. Drive around town and be the center of attraction. Like the users of Porsche dont get enough attention already, a billboard at Melbournes Tullamarine Airport now shows adverts exclusive for only Porsche owners when they pass by. So just in case you forget how lucky you are for owning a Porsche, it is a quick reminder. LOL
The billboard will display "Its so easy to pick you out" whenever a Porsche approaches. The display remains for 10 seconds then shifts to other regular ads.


The innovative billboard uses vehicle recognition technology developed by oOh! with Digital Experiences which incorporates IBM software, oOh!’s Argyle content management system, and a camera located 300 metres from the billboard to detect approaching Porsche. Writing the code shouldnt be hard since the car itself always stands out from others.

For those who dont know what  Porsche is, Porsche is a German automobile manufacturer specializing in high-performance sports cars, supercars, hypercars, and lately SUVs and sedans. Porsche is owned by Volkswagen AG. Porsche is one of the most prestigious brand names in the automobile industry.

So if you think cruising around in one of Germanys finest automobiles, you only get recognition from people, think again, the technology around you his "hailing" you too. Hopefully, these sort of interactive billboards will be able to do much more than just identify a Porsche.

Watch the video here:

What do you think? Lets hear your opinion in the comments box.

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